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Sloppy Jo's - what is it, actually?

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Sloppy Jo's Hotwraps come in two flavours:
BBQ and Thai-inspired.

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Seasoned baked tofu, tossed in BBQ sauce
or Thai marinade, with fresh vegetables.

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Made fresh in-store and served hot.

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- Tofu? Not really my thing.
- I get it.

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But Sloppy Jo's is different.
A lot of people say it tastes like meat.

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You don't think tofu when you taste it.

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But is there actually any protein in that wrap?

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Absolutely. Sloppy Jo's is really filling.

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The protein content is about the same
as most other wraps.

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Sloppy Jo's? Isn't that the ground-beef thing?

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Yes, the filling is similar to
the American sloppy joe sandwich.

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Here it's seasoned baked tofu instead.

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Sloppy Jo's actually started selling
sloppy burgers at festivals in Denmark.

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Sloppy Jo's is about making plant-based food
that tastes incredible.

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So good that even meat-eaters love it.

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It's not about meat or no meat,
it's about great flavour, quality ingredients,
and a great experience.