Frequently asked
Questions we get a lot.
Everything you might want to know about Sloppy Jo's — our plant-based fillings, the deli in Nørrebro, ingredients, ordering, catering, soy, and why we made any of this in the first place.
About the food
Is Sloppy Jo's vegan?
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Yes — everything we make is 100% plant-based and suitable for vegans and vegetarians. Our fillings, marinades, sandwiches, flatwraps and everything in between contain zero animal products.
What is Sloppy Jo's, exactly?
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A plant-based filling at the core of everything we make — and, importantly, not an attempt to copy or beat anything else. We focus on the things anyone who loves good food actually wants: deep umami, proper flavour, a satisfying bite, and real nutrition. It's shredded, seasoned and baked tofu (from our partners at Jalotofu in Finland) blended with slow-braised onions and our own marinades. Heat it and eat it. Fold it into a flatwrap, pile it into a sandwich, stuff a taco, top a rice bowl.
What's it made from?
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Responsibly sourced tofu (soybeans grown in Austria, made by Jalotofu in Finland — more on them below), slow-braised onions, spices, and our three house marinades (BBQ, Thai, Mexi). Real ingredients. No funny items and extruded whatevers.
Is Sloppy Jo's gluten-free?
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Our fillings and marinades are fully gluten-free. Our standard sandwiches are built on Meyers Bageri sourdough and flatwraps on a wheat flatbread, so the standard versions aren't gluten-free. But we do make gluten-free sandwiches — we source the bread from one of the two bakers in Copenhagen we think are best at gluten-free bread, and we keep it in stock, so you never have to pre-order. Just ask for a gluten-free sandwich when you order. Gluten-free flatwraps aren't possible — the flatwrap itself is a wheat product.
What's a Sloppy Flatwrap?
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Our signature creation. One of our seasoned plant-based fillings (Thai, BBQ or Mexi) with dressing and diced veg, folded into a drum and panini-grilled until crisp on the outside. Inspired by quesadillas, made Sloppy Jo's style.
What's special about your bread?
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We nerded out. Our bread is a custom daily bake from Meyers Bageri across the street, sliced to exactly 12.5 mm — thick enough to hold the filling, thin enough not to dominate it. Our toasters (chosen specifically for this) hold two slices pressed together so only the outside of each slice gets toasted. We swap them before building the sandwich, toasted side facing inward. Result: the outside stays soft in your hand, while the toasted inside gives a warm, crunchy contrast against the filling. We haven't come across anyone else doing it this way.
What do you put on your sandwiches besides the filling?
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Home-pickled vegetables, made ourselves. Pickled cucumbers with chili go on every sandwich (BBQ, Mexi and Thai). Pickled red onions go on the BBQ and Mexi. Pickled jalapeños are standard on the Mexi — and we'll happily add them to any sandwich on request.
What's the dressing made from?
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Our own marinades. Each sandwich's dressing uses the same flavour as its filling — BBQ filling, BBQ dressing; Thai filling, Thai dressing; and so on. It doubles up on the flavour you came for, rather than pouring a generic mayo or mustard over it. Every element on the sandwich is there on purpose.
How much protein is in Sloppy Jo's?
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Our baked tofu is 28% protein before we add anything else. Once we blend in the slow-braised onions (which bring umami, sweetness and a great mouthfeel), our Basic Filling sits at around 18% protein — hearty, properly filling, and all from whole-food ingredients. The onions dilute the protein a little, but they earn their place in the flavour.
How long will it last in my fridge?
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Fact is, you'll probably finish it long before you reach the “best by” date. Plus, because our products contain only plants, they normally last a lot longer in the fridge than fresh food products that contain meat and/or dairy. That said, we're supposed to tell you that it will normally last at least a week after it's opened.
Visiting the deli & ordering
Where is the deli?
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Jægersborggade 10, 2200 Nørrebro, Copenhagen — a five-minute walk from Nørrebro Runddel. Open Tuesday–Sunday, 11:00–20:00. Closed Mondays.
Can I order for pickup or delivery?
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Both. Pickup orders are usually ready in about 15 minutes. Delivery runs across Copenhagen. The menu differs slightly between the two: pickup has the full range, including our lunch deals (11–14 only). We always recommend pickup where possible — the food's fresher, and you get to come say hi.
Do you cater events?
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Yes — we cater company lunches, meetings, events and private occasions in the Copenhagen area. Flexible formats, any size. Our Sloppy Tapas Bræt (a shared board of finger-food flatwrap bites) is especially popular for sharing. Head to our catering page for details and enquiries.
Beyond the deli
Where else can I find Sloppy Jo's?
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Our retail fillings — our Basic Filling plus the Thai, BBQ and Mexi flavours pre-mixed — are available in select stores. Our food has been around: we debuted at NorthSide Festival in summer 2023, and had a great run at 7-Eleven across Denmark. We're not at 7-Eleven right now, but we'd love to be again. We also supply wholesale to restaurants, canteens, stadiums and caterers — if you run a food business and want Sloppy Jo's on your menu, see our Food Service page.
Who we work with
Where does your tofu come from?
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From Jalotofu (officially Oy Soya Ab) in Tammisaari, Finland — a B Corp-certified producer we couldn't be happier to partner with. They use soybeans grown in Austria by a consortium of over 3,000 European farmers, run a circular production process (their biogas plant is fuelled by their own by-products and covers about 60% of their energy), and keep the carbon footprint at roughly 50g CO₂e per 100g of tofu. See jalotofu.fi for more.
Who makes the Sloppy Jo's filling itself?
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Convifood, a Danish co-manufacturer in Søborg. They're B Corp-certified and hold ISO 22000 food-safety certification. They take Jalotofu's tofu, shred it, blend it with our slow-braised onions and marinades, and bake it into the filling you meet in every sandwich, flatwrap and jar. We wanted a production partner whose values matched ours — Convifood is exactly that.
Where does the bread come from?
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From Meyers Bageri — the Danish artisanal bakery across the street from our deli on Jægersborggade. Which isn't just any bakery: it's Meyers' very first shop, their flagship. And they don't just sell us bread — every morning they do a special bake for Sloppy Jo's, a sourdough made to our spec and delivered fresh for the day. (Founder Claus Meyer co-founded Noma, so these people know a thing or two about a loaf.)
Who makes your packaging?
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KLS PurePrint, a Danish printing house in Hvidovre. Their work is Cradle to Cradle Gold certified — the highest tier — meaning our branded boxes, bags and papers are designed to be continuously recyclable and made entirely without chemicals on the restricted-substances list. We care about what our food is packed in almost as much as what's inside it.
What about the chips and the drinks?
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The chips come from The Organic Crave Company — a fellow Danish plant-based company we buy directly from. They make organic-certified, legume-based protein snacks (their certification, not a claim about our food), and their chips are the crisp-and-salty counterpoint our sandwiches practically demand, which is why we recommend them with every order. It's a real partnership: we sell their chips with everything, they back us in turn, and we genuinely love what they make. The drinks are NODA, a Copenhagen producer of certified-organic sparkling water with 30% pressed fruit. We carry their drinks exclusively (plus still water) because we love the product, and the NODA team are the kind of friendly you want to keep in touch with. Three flavours on the menu: Sicilian Lemon, Pink Grapefruit, and Mango & Passion.
Why all the fuss about partners?
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Because great food comes from working with people who actually care about what they make. Jalotofu's circular B Corp tofu, Convifood's B Corp kitchen, Meyers Bageri's artisanal sourdough, KLS PurePrint's Cradle-to-Cradle Gold packaging, plus our friends at The Organic Crave Company and NODA with their certified-organic snacks and drinks — every one of those choices is a decision not to cut corners. The result tastes like it came from people who give a damn, because it did.
Our story
Why did you create Sloppy Jo's?
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Because we wanted a plant-based staple we'd actually be happy to eat — delicious enough for a late-night craving, and nutritious enough for a kid's lunchbox. We needed plant-based that could replace meat without trying to be meat. So we made it.
Good to know
I thought soy was bad for the environment?
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That concern is mostly about soy grown to feed livestock — about 77% of global soy production goes to animals, and most of that drives deforestation. Only around 7% of soy worldwide is grown for direct human consumption, and ours is Austrian — sourced by Jalotofu from a co-op of over 3,000 European farmers. Nothing cleared from a South American rainforest. The whole lifecycle carbon footprint of Jalotofu's tofu is around 50g CO₂e per 100g — a fraction of what animal protein costs the planet.
How do I prepare Sloppy Jo's at home?
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Heat it and eat it. Our fillings are fully pre-cooked — a few minutes in a pan, microwave or oven and you're done. Use them in tacos, burrito bowls, on jasmin rice with steamed broccoli, stuffed into a baked potato, piled onto a sandwich, or straight from the jar if no-one's watching.
What does 'whole-food, plant-based' really mean?
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It means food made from real, recognisable plants, minimally processed. No funny items and extruded whatevers. Our ingredients are all-natural, gluten-free, and built around whole European-grown soybeans — prepared in an innovative way, not a synthetic one.
Still wondering?
Ask us anything.
Didn't find what you were looking for? Drop us a line — we love hearing from people who're curious about the food.
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