Where we've been, what we've launched, who we've fed.

Festivals, retail chapters, partnerships, and the occasional muddy boot. The honest version of how Sloppy Jo's has grown, told in the posts below.

Anne-Marie in a yellow polka-dot Sloppy Jo's jacket behind the launch stand at Boldklubben Union, branded Hotwrap cartons on wooden boards, the football pitch behind her

Partnership28 March 2026· Boldklubben Union, København NV

Flatwraps land at Boldklubben Union

On Saturday 28th March, a 125-year-old football club in Nordvest started serving Sloppy Flatwraps in our branded pockets — our first proper food-service customer for the new format.

A Sloppy Jo's sandwich shot from the KøbenhavnLiv review

Press13 December 2025· KøbenhavnLiv

KøbenhavnLiv: a tofu skeptic, converted

Rebecca Veinø Johansen walked into the deli a self-described tofu skeptic. Three sandwiches later, she gave us every star she could throw.

The Sloppy Jo’s deli on Jægersborggade, opening day

Milestone28 November 2025· Jægersborggade 10, Copenhagen

Our deli opens on Jægersborggade

On November 28th, 2025 we opened our own deli and takeaway on Jægersborggade — a showcase for the food, served the way we want it experienced.

A 7-Eleven chilled case with Sloppy Jo’s products

MilestoneSeptember 2025

Closing our 7-Eleven chapter

In September 2025, 7-Eleven consolidated their fresh-wrap range to a single Swedish supplier, ending our year-long retail run. The Fresh Wraps were selling well. Door's still open.

A Tasty Hotwrap and a Tasty Thai Fresh Wrap side by side in a 7-Eleven chilled case

Launch31 January 2025

Nationwide at 7-Eleven: Hotwraps, then Fresh Wraps

One month, two national launches with 7-Eleven Denmark. Early January: Tasty Hotwraps (BBQ and Tasty Thai) country-wide, after a pilot run in select stores from November 2024. Later in the month: Tasty Thai Fresh Wraps joined them in the chilled case.

FestivalJune 2024· NorthSide, Aarhus

Sloppy Jo's at NorthSide 2024

Back for round two. Sold even more than last year. Clean grass on day one, knee-deep Danish festival mud by day three.

The Sloppy Jo’s stand at NorthSide 2023, first festival

FestivalJune 2023· NorthSide, Aarhus

Sloppy Jo's at NorthSide 2023

Our first time on a festival site. We sold BBQ and Thai burgers, sold out, and watched people bring their friends back for seconds.

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