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Anne-Marie in a yellow polka-dot Sloppy Jo's jacket behind the launch stand at Boldklubben Union, branded Hotwrap cartons on wooden boards, the football pitch behind her
Partnership28 March 2026· Boldklubben Union, København NV

Flatwraps land at Boldklubben Union

On Saturday 28th March, a 125-year-old football club in Nordvest started serving Sloppy Flatwraps in our branded pockets — our first proper food-service customer for the new format.

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Boldklubben Union has been around since 1900. It sits on Genforeningspladsen in København NV — a proper Copenhagen institution with over a century of football behind it, and the kind of broad membership (from toddler MicroUnions at age 1 through senior men's and women's teams to 60+ veteran divisions) that's kept the club alive for generations.

On Saturday 28th March 2026, their clubhouse kitchen started serving Sloppy Flatwraps — our flagship food-service product in its branded pocket, hot and ready to hand across the counter to players, families, and supporters.

A supporter smiling in front of the Boldklubben Union banner, holding a branded Sloppy Jo's Hotwrap carton with a Flatwrap inside
A supporter on match day with a Sloppy Flatwrap at Boldklubben Union.

This is the first food-service customer for the Flatwrap in its current form, which makes it a quiet milestone for us. The 7-Eleven run in 2025 showed us what the product needed to become; Boldklubben Union is the version of that lesson working the way it was always meant to — a Flatwrap handed to a supporter at half-time in a pocket that's both practical and recognisably ours.

125 years of football, and a plant-based flatwrap served alongside. We’ll take that.

Union's motto is Union er min ven — Union is my friend. A club built on belonging, serving food built on the same idea. A good match.

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