For most of 2025, a Sloppy Jo's product was on 7-Eleven's shelves — first the Hotwraps (BBQ and Tasty Thai), then the Tasty Thai Fresh Wraps alongside them. It was our first national retail chapter.
In September 2025, 7-Eleven consolidated their fresh-wrap range with a single Swedish supplier, ending their orders from us and several other producers. The Fresh Wraps had been selling well right up to that decision — this wasn't a product call, it was a supply-chain consolidation. Retailers make these calls; 7-Eleven's team was straight with us about theirs, and we appreciated that.
A lot came out of the year. In tastings, the food landed every time — people who tried the Hotwrap, liked it. The complication was everything around the food. Because the Hotwrap lived in the chilled case and was only heated in the store's fast oven the moment a customer ordered it, two things worked against it: the chilled case wasn't the environment where a hot, saucy, winter-comfort product sells on looks, and when a customer did pick one, it arrived in their hand fresh out of an oven — hotter than anyone expects to eat in a hurry. Two ends of the journey, two different expectations, a gap in the middle. The Fresh Wraps, by contrast, found their rhythm fast and kept performing.
Everything we learned fed directly into where we are now. The Sloppy Flatwraps we sell today are engineered to close exactly those gaps — both in how the product looks before you pick it up, and in how it lands in your hand ready to eat.
The door's still open to 7-Eleven. When the right moment comes, we're ready.
